Key Campaign Challenge
We had to reintroduce Cadac as a beloved South African brand with the messaging of “Living The Braai Life”.
Result Takeaways
Starting with a new page, we ran awareness, page growth, and post engagement ads on Facebook & Instagram and grew the following to 34k users in 6 months.
Our overall engagement rate as of January 2018 is sitting at 7.57%, and we have reached over 710k users from since the campaign started running up until January.