Tracking campaign results was our biggest challenge. We utilised tools from Facebook to assist in estimating the necessary results.
Due to demographic tools in South Africa not being as accurate as those in the United States we experienced great difficulty targeting a higher LSM.
The results as well as the performance of the Expert Adwords Campaign was highly unexpected during the initial stages of building this campaign.
We garnered over 1 million impressions and over 4000 clicks to Expert South Africa’s website. The leads generated from the Expert Campaign accumulated to total of 233 with a cost per lead of R184.45/lead.