- business
- Marketing
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Liquid Telecom 
Expert South Africa 
Cadac South Africa 
Achieved a 192% of the campaign target, built on new website design.
Nepic South Africa
Google PPC
Key Campaign Challenge
The biggest challenge was the budget available to us. Essentially NJIN Agency had to penetrate a market (digitally dominated by competitors) with a fraction of the budget these same competitors were working with.
The second challenge related to leads (increasing conversions and decreasing cost) – the holy grail of all digital marketing.
Result Takeaways
• The reduction in campaign cost per click essentially allowed NJIN Agency to significantly stretch the available budget.
• Click Through Rate (CTR) percentage also increased across the board, including competitor terms.
• The impact on business has been substantial, both in volume of new business signed and overall “deal value” per client.
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Nepic South Africa 
